Many small businesses are faced with the challenge of getting noticed in today’s cluttered marketing environment. With less human and monetary resources small businesses have to use their time, manpower and budgets effectively.
So, what is the best way to create buzz for your small business? We believe that one of the most efficient and effective ways you can reach your target audience is to interact with them and build a relationship, something that consumers find much more valuable than ads.
Three cost effective ways to interact with your audience and start creating buzz:
- Social Media
- Guerrilla Marketing
- Interactive Sponsorships
Social Media provides the perfect environment to connect with your audience, and it’s free to use! Facebook, Twitter and Google+ all allow you post and respond to messages so that you can build an engaging relationship with your target audience. Through social media you can start conversations, ask trivia questions, run contests and ask for customer feedback on new service/product offerings. Most importantly, it gives you the opportunity to hear direct and raw feedback on how you are doing and build TRUST with your customers.
Guerrilla Marketing is a great tactic to create buzz. Guerrilla Marketing is an out of the ordinary advertising tactic in which low cost unconventional methods are used to promote a business. These tactics rely heavily on imagination rather than a large marketing budget, so it’s the perfect method for small businesses. If a campaign generates enough buzz it will turn viral and your reach will be widespread; examples of successful guerrilla tactics include flash mobs, money stamping and outdoor chalk murals.
Interactive Sponsorships are another great way for small businesses to get noticed and get locals talking about your company. Keep your sponsorships relevant to your business and this will be the perfect way for you to get to know your audience and get them talking about you! Find a local event to sponsor in exchange for setting up a booth at the event. Engage your audience by offering fun and quick games in order for them to win branded prizes.
In order for these tactics to create optimal buzz they must be leveraged with a great product or service experience. A positive experience will help to maintain the relationships with those who engage your brand; and they will continue to create buzz for your business.
As always, the Upbeat Marketing Team is here to help you implement marketing campaigns of all shapes and sizes, whether it’s “in the box” or “out of the box.” Don’t hesitate to contact us directly at firstname.lastname@example.org or 512-222-7141.
Upbeat Marketing Intern