As a small business or non-profit, social media is a great way to connect with people that may have never heard of you before. That’s why having a good Twitter presence is essential for you no matter what business you are in. In this blog post, we have compiled a simple list to help you utilize Twitter more effectively.
How good is your Twitter bio?
Your bio is an important part of your Twitter account mainly because it is the first thing people see when they click on your profile. Since your bio has to be short just like all messages on Twitter, consider making it fun while still informative. If your business’s brand offers room for a touch of humor, take advantage of it here. If you are a non-profit, stating your mission and/or vision is the best route to go.
Use hashtags to participate in conversations
Find Twitter #hashtags that are relevant to your business or cause. You can even create your own Twitter #hashtags, too. Search for Twitter chats relevant to your business and participate in them, or start your own chat.
Follow people who are likely to follow you back
If you are a small business or non-profit, you most likely don’t have a significant amount of funds for advertisements. So, you want to maximize your efforts on social media to reach the largest audience. This means following people that have a good potential to follow you back. Bigger companies and media outlets with many Twitter followers aren’t necessarily going to follow you back since there is no real incentive to do so. Try to grow your followers by following people who are influential and relevant to your business or non-profit but who don’t have many thousands of people following them.
Use lists to organize your favorite people and conversations
We all know that Twitter can be overwhelming at times. There are conversations coming and going in all directions simultaneously. To remedy this chaotic feeling, organize the people you follow into conversation-specific lists. The next time you login, you can click on a specific list where you’ll find tweets from all your favorite people who tweet about a particular topic related to your business or interest.
Remember to follow people who follow your competitors
If people on Twitter follow your competitors it’s likely they’ll be interested in your business as well. Take some time to look at the profiles of your closest competitors and view their followers. Follow any relevant followers yourself and you may see follow backs.
Include your Twitter profile in more places
Promoting your Twitter handle on your website and business is essential to gaining more followers. Not everyone or business has a Twitter account, so people won’t know unless they go look for it themselves or you tell them. Make it easy for people to find you by placing your handle on your website, business cards and materials. Include a link to your Twitter profile in your Gmail signature and in any of your email marketing related to your business.
Remember to be creative, consistent and frequent with your tweets – this will increase your chances of people following and retweeting you. If you go through and complete the list above, you will increase your likelihood of being successful on Twitter.
Upbeat Marketing specializes in managing Twitter and social media accounts for clients in all industries. Contact us at firstname.lastname@example.org or 512-222-7141 to learn more.