Category Archives: Branding

Connect with Your Customers and Show Them You Care

Today, companies are investing countless dollars into marketing and advertising efforts to stay afloat and experience success in this market. However, a campaign can fall short simply because the company hasn’t left space for customer connection. Customers want to connect … Continue reading

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The Benefits of Google+

Google+ has increasingly become more attractive for businesses to use. This is great news due to Google’s influence online. Google+ was named the second largest active social network in the world in early 2013. Even though Google+ is still behind … Continue reading

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Patagonia’s “Don’t Buy This Jacket” Campaign

At Upbeat Marketing we are always on the hunt for brands that introduce a fresh approach to marketing. We recently ran across a campaign that did just that. We hope this example will inspire you in your marketing efforts, and … Continue reading

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As the Demand for Content Grows, Consider Video

As visits continue to grow to sites like Pinterest, Instagram, and Youtube, one thing remains certain…people are devouring content. They can’t get enough. And furthermore, they’d rather not spend time reading content. This trend may be an issue of lack of time by … Continue reading

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The Right Mix for App Marketing

How many of you reading this post have downloaded an app?  I’m guessing nearly every single person.  As consumers, we’ve all learned to rely on the convenience of apps to help streamline our daily lives – from business to entertainment, … Continue reading

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How to Win Friends and Influence People—Online

Dale Carnegie gave the following advice in his bestseller, How to Win Friends and Influence People: “So if you aspire to be a good conversationalist, be an attentive listener. To be interesting, be interested. Ask questions that other persons will … Continue reading

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Connect to the World of Visual Marketing

Do you recall playing riveting games of Connect 4 as a child?  Much like the strategy involved in Connect 4, success in marketing requires many pieces working together.  Today, an aspect of marketing that is becoming increasingly significant and effective … Continue reading

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