Category Archives: Search Engine Optimization

The Right Mix for App Marketing

How many of you reading this post have downloaded an app?  I’m guessing nearly every single person.  As consumers, we’ve all learned to rely on the convenience of apps to help streamline our daily lives – from business to entertainment, … Continue reading

Posted in Branding, Business Growth, Creative Solutions, Lead Generation, Marketing, PR, Products & Services, Review Sites, Search Engine Optimization, Social Media | Tagged , , , , , , , , , , | Leave a comment

Kissing Cousins Continued: SEO and PR

So, I’ve seen this question come up quite a bit in recently: “How are PR and SEO related?” I think it’s a fair question. So I’ll endeavor an answer. When we talk about Search Engine Optimization, we’re talking about a … Continue reading

Posted in Business Growth, Creative Solutions, Grassroots Marketing, Marketing, PR, Search Engine Optimization | Tagged , , , , | Leave a comment

SEO and Social Media – Kissing Cousins

There’s a plethora of buzz about how social media effects SEO. And while there is some cause and effect between these two marketing efforts, there is no science to it…yet. Google maintains that it wants “as close to ideal rankings … Continue reading

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Blogging for SEO Success

Google continues to update its criteria for landing those coveted spots in the top search results, but we can all agree that ultimately what Google is looking for is great and original content.  With this “fact” in mind, it can yield … Continue reading

Posted in Blogging, Business Growth, Creative Solutions, Marketing, Search Engine Optimization | Tagged , , , , , , , , , | Leave a comment

Local Listings + Citations = Social Equity

Increasing local presence on search engines, local listings and citation sites is a must for all businesses, especially local businesses. Gaining a local presence on search engines is simple and straightforward; just claim a location on Google, Yahoo! and Yelp, then … Continue reading

Posted in Business Growth, Marketing, Pay Per Click Advertising, Search Engine Optimization, Uncategorized | Tagged , , , , , , , , , | 1 Comment

Calling All Content!

We keep hearing “Content is King.” As a small business, it can be challenging to create content for social media posts, blog posts, website pages, email campaigns, print collateral and more on a daily or weekly basis. Where do you … Continue reading

Posted in Branding, Marketing, Search Engine Optimization, Social Media | Tagged , , , , , | 1 Comment

Google AdWords Recent Update

In true Google form, they thrust another update upon us with little to no warning. Fortunately, this is update is pretty cool. Starting mid-May, users will see changes in AdWords to keyword matching and quality score evaluation. Change to Keyword … Continue reading

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