Tag Archives: marketing

Patagonia’s “Don’t Buy This Jacket” Campaign

At Upbeat Marketing we are always on the hunt for brands that introduce a fresh approach to marketing. We recently ran across a campaign that did just that. We hope this example will inspire you in your marketing efforts, and … Continue reading

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Email Marketing Tips and Tricks with Constant Contact

As a team, Upbeat Marketing has been working with Constant Contact for over 10 years. We’ve learned the ins and outs, ups and downs and recently a couple of tricks that have helped make our campaigns more successful. So successful, in … Continue reading

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How to Handle a PR Crisis

Every business has one fear in common: making a PUBLIC mistake. But should that be your biggest fear? No. Every company makes mistakes – it’s inevitable! Accidents happen or something slips through the cracks, but it’s the way that the … Continue reading

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Get on the Mobile Marketing Bandwagon

Is your company on the Mobile Marketing bandwagon yet?  You should be! Check out these stats: • In 2011, there were 5.9 billion mobile subscribers recorded and 1.2 billion mobile web users • Today, mobile devices account for 8.49% of global website … Continue reading

Posted in Business Growth, Email Marketing, Marketing, Mobile Marketing | Tagged , , | 1 Comment

Boomer Marketing

It’s not often we come across an under-served and under-marketed captive audience. Well, we’ve got one, 77 million-strong, and they have discretionary income, flexibility and high credit scores. They are Baby Boomers! This unique group, which has lived through and … Continue reading

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Why Should You Have a Blog?

Upbeat often gets asked by clients, “Should I have a blog?” After all, it seems like everyone has one now days. It’s easy to think that your blog will be either uninteresting or get lost amongst all the other blogs … Continue reading

Posted in Business Growth, Marketing, Social Media | Tagged , , , | 2 Comments