Category Archives: PR

Call Me Maybe?

In this day and age of email, text messaging and instant chat, the phone seems to have lost its primary function: the phone call. Phone calls appear to have gone by the wayside in lieu of the aforementioned forms of … Continue reading

Posted in Business Growth, Creative Solutions, Insipiration, PR, Productivity, Uncategorized | Tagged , , , , , | Leave a comment

The Right Mix for App Marketing

How many of you reading this post have downloaded an app?  I’m guessing nearly every single person.  As consumers, we’ve all learned to rely on the convenience of apps to help streamline our daily lives – from business to entertainment, … Continue reading

Posted in Branding, Business Growth, Creative Solutions, Lead Generation, Marketing, PR, Products & Services, Review Sites, Search Engine Optimization, Social Media | Tagged , , , , , , , , , , | Leave a comment

Kissing Cousins Continued: SEO and PR

So, I’ve seen this question come up quite a bit in recently: “How are PR and SEO related?” I think it’s a fair question. So I’ll endeavor an answer. When we talk about Search Engine Optimization, we’re talking about a … Continue reading

Posted in Business Growth, Creative Solutions, Grassroots Marketing, Marketing, PR, Search Engine Optimization | Tagged , , , , | Leave a comment

Podcasts for Small Businesses

A podcast is essentially digital media in the format of a recorded radio show created by an informed and impassioned host.  Once a podcast, or episode, is recorded, users can listen by downloading or streaming the content onto a computer or mobile device. … Continue reading

Posted in Branding, Business Growth, Creative Solutions, Email Marketing, Lead Generation, Marketing, Podcasts, PR | Tagged , , | Leave a comment

How to Handle a PR Crisis

Every business has one fear in common: making a PUBLIC mistake. But should that be your biggest fear? No. Every company makes mistakes – it’s inevitable! Accidents happen or something slips through the cracks, but it’s the way that the … Continue reading

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How To Write A Killer Press Release

You spend several hours drafting press releases that urge people to come out to your event or to use your service or product. Then you spend several days sending these press releases out to dozens of reporters. After not hearing back, … Continue reading

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PR & Social Media with The Pecan Street Festival

Upbeat Marketing is excited to be working with Pecan Street Festival this year!  We are honored to be chosen to manage the Public Relations and Social Media aspects of their Spring Show held the weekend of May 5th and 6th.  We will … Continue reading

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